We all like personal attention. But in these days of call centers and automated services, there are not many vendors that give us personal attention. So imagine my astonishment when I received a handwritten note from Amazon thanking me for my loyalty! Handwritten. Personal. I am not kidding, I have included a photo. Not only a personal note from a big corporation, but a big corporation that specializes in internet sales. I think it’s amazing and very, very smart.
I say smart because I did feel appreciated. Someone at Amazon wrote a personal note letting me know that they noticed that I order from them on a regular basis and that they appreciate it. Wow! I spend more money on my mobile plan and almost as much on my internet. Neither my phone service nor my internet service have ever handwritten a note to me.
There are several reasons that letter writing is a good idea which is why I have always encouraged my clients to have their staff write personal letters. It really works. People like to feel noticed. A personal letter or handwritten note lets them know someone took the time to notice or remember them in their day. It’s good public relations and encourages loyalty, especially as letterwriting becomes less and less common.
To really encourage letter writing at my office I have customized postcard stationery printed up for my staff. They keep a stack of their personalized postcards on their desk and whenever they want to reach out to a client they quickly scribble a couple of sentences and drop the postcard in the out tray. It’s quick, it’s simple, it’s painless and my staff report magical results. They send out just a few handwritten postcards at a time but suddenly find it easier to get hold of clients on the phone or over email and experience increased warmth from clients in their interactions, making it easier to get the job done.
Therefore my marketing tip today is encourage your staff to write letters. Make it easy to do so by having stationery or cards on hand. Those staff in sales or who are in regular contact with your customers or patients should have customized stationery to make it even easier. In the images you can see how we have customized postcard “letters” for our own staff. Not only are printing these relatively inexpensive but postage on a postcard is only 29 cents!