Barry talks with Amanda Aschinger, from Solstice Production Videos, about the perks of using video as a marketing tool, how and when to do videos on your own or with a professional, and several mistakes that people often make when venturing into video promotion.
Barry mentions some his favorite explanation videos at commoncraft.com and Amanda talks about, “If you’re gonna use video, give people something to interact with.” They discuss how Closed Captioning video (providing text captions for the hearing impaired) helps to get found on search engines.
Barry recommends the book, Art.
5 Tips for Amateur Video:
- Study similar projects
- Cut things in favor of interest or reshoot
- Communication is of primary importance to quality