Barry meets with Andy Magnus, owner of MyTaxBuddy, about how to measure your Return of Investment on your marketing campaigns to find out if your time and money are being wisely invested.
Andy mentions his favorite book on marketing, 7 Levels of Communication by Michael Maher. Barry talks about The Dubliner in downtown St. Louis and listening to audio books to keep up on reading using Audible.
Barry gives his most recommended reading list to check out at Audible, including:
- The Go Giver by Bob Berg
- Don’t Make Me Think by Steve Berg
- Sell or Be Sold by Grant Cardone (use resources link for bulk purchasing book)
- The Positioning Era by Reis and Trout
- The Thank You Economy by Gary Vaynerchuck