Happy New Year!
To get the year off to a great start we wanted to give you a few quick tips on how to increase Fans and Followers on Facebook and Twitter.
Some key things to remember are:
- Twitter and Facebook are used by people who are looking to connect with people and businesses that are interesting and to have “fun” while using the social networks.
- You need to know your ideal (target) audience. What interests them? How are they engaging in Facebook and Twitter?
- The social networks are a reflection of your business so don’t veer too far off course with your posts. For example: a car cleaning business shouldn’t share tips on how to floss one’s teeth but an update with a link to a local news report about how there was a car wash fundraiser that raised over $5000 for a local school would be relevant.
- Reply to Likes, Comments, Direct Messages, Tweets, etc. Good and bad, reply to all of them. Show people you are active.
- Comment on other people’s and business’s Facebook Posts and Tweets. Going through and looking at posts and tweets that others are making will help you come up with ideas on what you can do too.
Post updates that are interesting and encourage a response. Such as: “A number of our office staff’s #1 New Year’s resolution is to make more time for their families! What is yours?”
Don’t just talk about yourself. Talk about topics of interest that are external to your business. For example, a St. Louis based cleaning goods company posted a video of professional chef that showed a quick way to peel garlic. The comment even included something like “We know this isn’t about cleaning but this tip was too good to not share!” Some other recommendations are to post inspirational quotes, YouTube videos, links to interesting articles outside of your own blog. Include a comment as to why you think this is interesting, don’t just post something to your wall and expect people to take notice.
Post updates such as “Happy New Year!”, “Happy Holidays”, etc. These and all the other posts we mentioned above can be scheduled ahead of time using a tool such as HootSuite so you don’t need to spend your holidays, weekends and spare time making sure you are updating your social networks.
Post photos of your office and staff. If a customer brings in flowers or a card, post a photo or update to your social networks letting people know and thanking the customer.
Ask people to Like the page. Let customers know you are on Facebook by adding a link to your Facebook page in your email signatures. Print a poster for your reception area that says “Like us on Facebook” with a Facebook symbol.
The same tips mentioned above applies to Twitter. You only have a 140 character count to create updates, whereas Facebook does not have this limit. You will find you sometimes have to get creative with how to shorten a Tweet.
Follow at least 100 people and companies with similar interests to yours and are your ideal audience. Continue to add more people to follow each week. People will start to follow you back which increases the exposure of your tweets.
We hope you find these tips useful! Please let us know if you have any questions and check.