Many small businesses are thriving from internet traffic and web marketing. Night and day, qualified prospects are actively searching for products and services—products and services that your business sells.
The challenge that any small business faces in directing these visitors to their business, rather than leaving them to the competition, is being the business that the visitors find and then decide to purchase from.
Online marketing such as search engine optimization, pay-per-click advertising and social media is all done to make the business visible online. To put this another way is to make it findable.
Let us compare this problem of “findability” to a brick and mortar store located in a mall or building. The the store place signs and advertising around the building and neighborhood so that local residents know that the store is there and that they should come shopping.
Online marketing consists of putting “signs” and “advertising” and public relations on the virtual landscape where visitors may see them and be directed to your business website, store or profile where they are then directed to take a desirable action such as make a purchase or request more information.