A significant factor in our ability to “target markets” is the astounding ability, due to current technology, to zero in on a specific audience using targeted lists. The breadth of information available is impossible to describe in just a few words and the applications for the information are limitless.
Couple that with the low price of a quality list and you have a powerful weapon in your marketing arsenal.
Consumer Mailing Lists
Consumer lists can be selected by a number of criteria and demographics:
- Geography: includes selections such as street, zip code, radius around a specific address of location, and even drawing a selection on a map
- Basic Demographics: includes selections such as age, gender, marital status, estimated household income
- Housing & Finance: includes home value, home ownership, mortgage data, investment and credit behavior
- Lifestyle: includes hobbies and interest, children, grandparents, veterans, ethnicity, religion, voters, bankruptcies, certain medical conditions (such as diabetes) and more
Request a call from a RESPONSE! Marketing Consultant for advice.
Business Mailing Lists
Do you sell or market to businesses? Business lists can be customized with a range of criteria and demographics:
- Geography: includes selections such as street, zip, radius around a specific address of location. Even drawing a selection on a map can be used
- Type of Business: includes industry codes, names of business, similar businesses, and more
- Size of Business: includes sales volume, number of employees, number of computers, square footage, franchise data
- Additional: includes contact person, ownership, credit rating and more
Request a call or schedule a consultation with a RESPONSE! Marketing Consultant for advice.
The targeted lists you obtain from RESPONSE! are bought, not “rented”. This means you can use the list as many times as you like and most of our clients do*. Our lists are chosen for their high quality and accuracy of information, and they come with a 95% guarantee** that the target addresses and contact details are deliverable. If you get more than 5% return mail, you will be reimbursed for any wasted printing and postage. This guarantee is above industry standard as the lists are provided by one of the best list companies in the USA.
The “Fine Print” Details
*A list should be replaced no more than every six months to ensure “freshness” — that there are not a significant number of targets who have moved from the address on the list. **Returned mail must be postmarked within 90 days of the date of purchase to qualify for the guarantee.