Most small business owners know that they should maintain relations with their customers or patients through a monthly newsletter. Many do not. This is usually due to the fact that the business owner must choose between cost or quality. To do a proper newsletter, in color, one has to spend a healthy amount of money and time. To cut back on costs, but not time, one has to make do with a lower quality newsletter such as black ink on color paper.
Neither option may seem palatable and so, inevitably, most businesses wind up skipping the newsletter altogether.
RESPONSE! now has the answer.
High Impact, High Quality Newsletters At Economy Prices
Introducing Postcard Newsletters!
To fill the gap between quality and price we have innovated a new Postcard Newsletter Service. This new service allows small businesses to maintain their customer relations, inform about specials or sales and reactivate customers with an attractive, high-impact, economy newsletter postcard. Save hundreds of dollars on your monthly newsletter without sacrificing quality, price or color!
SAVE TIME: The postcard newsletter is one half page— it only requires one punchy, 400-500 word article plus one advertisement and one testimonial. One good, relevant article is all you need to make an impression. Have more to say? Upgrade to Jumbo Postcard Newsletter (6″x11″)
RACK CARDS:The leftover postcard newsletters can be shipped to you and make fantastic, high-quality rack cards or trade show handouts. You’ll have an entire series of rack cards to use for every occasion.
DRIP CAMPAIGN FOR UNCLOSED LEADS: Another major benefit to Postcard Newsletters is that you can use them as a drip marketing campaign to close past leads. Simply include the unclosed leads in your newsletter mailing list to cultivate them into new sales.
COLLECTIBLE: Postcard Newsletters are also designed to be collectible to encourage customers or patients to hold onto them. If they hold onto your postcard newsletter they will be reminded of your business and are more likely to share the information (and your business’s name) with their friends. This, in turn, encourages referrals.
RESPONSE! Postcard Newsletters are:
- A full half page in size (8.5″x5.5″)*
- Printed on a heavy 14 pt cardstock
- Super glossy on the front, with a low gloss back
- Full color both sides
- Can fit up to 500 words PLUS an ad and testimonial
*Upgrade to Jumbo Postcard Newsletter if you need more room (6″x11″).
You will be astonished how handsome, high-quality and effective a Newsletter Postcard can be for your business.
Postcard Newsletter Packages: Buy 3, Get 1 FREE!
In addition to the already great prices on Postcard Newsletters, you can save even more on your monthly newsletter. Buy three issues and get one entire issue for FREE! Add that up and you will find you only have to buy nine issues to get an entire year-worth of issues (Buy 9, Get 3 FREE)! Call now for information and to get your newsletters rolling out to your existing customer base AND unclosed leads.
Is Postcard Newsletter Marketing Right For Your Business?
We have compiled a sampling of industries that postcard newsletter marketing is effective for:
- AC and Heating
- Apparel Stores
- Auto Detailing
- Auto Repair
- Car Dealerships
- Carpet Cleaning
- Computer Support
- Dance Studios & Gymnastics
- Debt Relief
- Decking Contractors
- Disaster Mitigation Services
- Dry Cleaners
- Financial Seminars
- Formal Wear and Bridal
- Funeral Home
- Grand Openings
- Hearing Specialists & Hearing Aids
- AC and Heating
- Home Inspections
- Home Remodeling
- House Cleaning
- Insurance Agents
- Interior Design
- Martial Arts
- Mitigation Services
- Movers and Storage
- Moving and Relocations
- Physical Therapy
- Political Campaigns
- Pool and Supplies
- Real Estate Investment
- Recipe Cards
- Retail Stores
- Salons & Spas
- Schools and Education
- Security Systems
- Tax Preparation
- Solar Energy Installers
- Veterinary Services
- We Are Moving
View our Postcard Newsletter Samples
Call 1-800-690-0945 or email to discuss your Postcard Newsletter and start making more sales from your existing customers and patients today!
Repeat sales and/or word-of-mouth are vital to any company planning to stay in business for any length of time. Analyze the income of any successful business and you will discover that either repeat sales, or referrals, or both have played a major role. When one has an established relationship, selling becomes much easier. Referrals are […]