Logos and Branding
We live in a visual age. In the hustle and bustle of the hundreds and thousands of promotional messages we receive daily, how is it possible to create a unique and recognizable visual voice that customers, patients and clients can latch on to, one single marketing item they can instantly recognize as a message from your business?
There is one marketing item that can achieve instant recognition: your logo.
Without a logo, your client will have difficulty connecting your message with you product or business, as well as recognizing your products in the future.
And what makes a good logo? What makes a logo recognizable or unique enough to achieve instant recognition?
A logo is composed of different elements that create the final impact: the font, the color and the image. All these thing create — hopefully — an instant visual message that is recognizable by its unique shape, color, font and image. If done correctly the instant visual message is — hopefully — different from other logos in the same market. A logo also needs to give the viewer an instant idea of what the company does.
When you get your logo right, this visual representation acts as a symbol of your business that helps to build awareness and consumer recognition.
Just how necessary is a logo? The answer is easy: it is vital. Can you think of any leading companies without a logo? A good, strong logo is one of the best tools to set your business apart from the crowd, to communicate that your business is professional. It cannot be overstated how important it is to use your logo to create continuity in your marketing efforts.
Visit our Logo Gallery.
Get your Logo and Branding questions answered. Call and talk to one of our Marketing Consultants at 1-800-690-0945.
We live in a visual age. In the hustle and bustle of the hundreds and thousands of promotional messages we receive daily, how is it possible to create a unique and recognizable company persona that customers, patients or clients can latch on to, one single marketing identity so that they may instantly recognize messages from […]
Branding is a cornerstone in marketing. Unfortunately, most people don’t really understand what it is. I think an explanation, or a short lesson-Branding 101—would be useful. Useful because branding secures future sales and company longevity.