Articles from the RESPONSE! marketing newsletter, BULLSeYe! with popular Marketing Tools and Tips explained in plain English for non-marketing professionals.
Learn the basics from marketing pro and owner of RESPONSE! Targeted Marketing, Barry Coziahr, a sought-after public speaker trained as a Sales and Marketing Specialist.
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When talking to small business owners the subject of how much marketing frequently arises. As a small business owner myself I have one answer for this. The right answer: enough to generate more leads than your business can comfortably handle. That may or may not be the answer you expected but, nevertheless, let me explain. […]
In my day-to-day experience running marketing campaigns for small businesses I run into a phenomenon frequently where small business owners want to offer all their products and services upfront – sort of large net to get all possible new business. This strategy seldom works and I thought I would take this opportunity to discuss the […]
One of the most effective methods to obtain new customers is, without a doubt, through delivering information and training to potential new customers. Alternatively, deliver the training to those organizations and associations who service, or gather together, your potential customers. Think about it – the audience, who may or may not know you, has just […]
Happy New Year! To get the year off to a great start we wanted to give you a few quick tips on how to increase Fans and Followers on Facebook and Twitter. Some key things to remember are: Twitter and Facebook are used by people who are looking to connect with people and businesses that […]
Non-retail businesses can find promotion challenging during the holiday season. At RESPONSE! we have worked out holiday promotion guidelines that keep our sales high throughout the season which we wanted to share with you.
Email Marketing is fantastic. It is low cost, instant and very effective. I frequently find that business owners don’t understand the full value of using emails to stay in contact with their customers. As a sales and marketing professional I have been using email marketing for some time not just as promotional tool, but as […]
We live in a visual age. In the hustle and bustle of the hundreds and thousands of promotional messages we receive daily, how is it possible to create a unique and recognizable company persona that customers, patients or clients can latch on to, one single marketing identity so that they may instantly recognize messages from […]
A few months ago I received a pretty cool, higher end pen engraved with my company name and address on it in a direct mail piece from a merchandising/pen distributor. The company offered me a great deal on my first order of pens—and provided the pen as a sample. It was nifty pen and it […]
We all like personal attention. But in these days of call centers and automated services, there are not many vendors that give us personal attention. So imagine my astonishment when I received a handwritten note from Amazon thanking me for my loyalty! Handwritten. Personal. I am not kidding, I have included a photo. Not only […]
Websites are like the new Yellow Pages. Research shows that middle and upper class shoppers are more and more favoring online shopping as well as the verification of a business’s work and credentials by visiting the company’s website. Social issues, such as recent economic conditions, have pushed the average consumer towards the direction of making […]
Branding is a cornerstone in marketing. Unfortunately, most people don’t really understand what it is. I think an explanation, or a short lesson-Branding 101—would be useful. Useful because branding secures future sales and company longevity.
Let me be blunt. There is a whole lot of snake oil being sold on the subject of Search Engine Optimization (SEO). There are many reputable web marketing companies selling SEO but there are also many snake oil salesman in the industry —or rather on the fringes of the industry. There is no denying that […]
It’s a fact. As a small business owner I have received many different postcard and direct mail promotions from both Google, Google affiliates and Yahoo! to advertise with them. Why are these large online advertising channels using offline direct mail? At first glance this appears to be a strange conflict of interests. But this is […]
How a little bit of foresight, planning and research can save you thousands in marketing and make you tens of thousands in profits! Did you know that just a couple of hours invested in market research can make the difference between mediocre marketing and marketing that soars? That’s right! You asked for it and here […]
Repeat sales and/or word-of-mouth are vital to any company planning to stay in business for any length of time. Analyze the income of any successful business and you will discover that either repeat sales, or referrals, or both have played a major role. When one has an established relationship, selling becomes much easier. Referrals are […]
Shotgun Marketing Versus Targeted Marketing: 8 Steps To Focus Your Energies And Get More Sales For Less Investment
The Definition of Shotgun Marketing The practice of simply marketing to the masses rather than selecting a specific target market. An example of shotgun marketing would be to place an ad on primetime television without researching the buying demographic and focusing the message to that audience (target market). Shotguns blast shot over an area with […]
Boosting your website traffic can create an income boom for your business. But with the number of internet products and services, one can soon become pretty confused about where to start. That’s why I have put together some basic tips that are easy, inexpensive and will have significant results. How do you use your website […]
Many years of being on sales lines has taught me a few things about increasing income and sales. Some really obvious, but nevertheless vital, actions are neglected in many businesses. These obvious steps to increasing sales too often fall by the wayside — they get forgotten in the day to day flurry and only by […]
Our recent marketing survey results are appearing hot and fast. Postcard Campaigns are definitely the trick for many of you. The mighty power of Postcard Campaigns is derived from being inexpensive, colorful and eye-catching. They deliver an instant message, no opening is required, and the low cost delivers an awe-inspiring performance with research results reflecting […]
When flyers and ads talk about free offers there is often times a catch. “Buy $100 of this and we will give you a free teddy bear” or “Free shipping when you purchase $100 of merchandise”. These offers are sometimes useful and sometimes not. It all depends if you want to buy a $100 of […]
It seems like reports of the bad economy are being talked about everywhere. Unemployment have risen and sales in many industries are reportedly down. At the same time many of the small businesses we deal with remain unaffected and continue to increase their income and sales, forging ahead and conquering new territory – apparently unscathed […]
A few weeks ago my wife was working late at the office when a client called. She needed to raise her income and sales, and in a hurry. “What”, she asked, “do I do about getting the income and sales up to a more viable level urgently?” She asked the right question. Claire gave her […]
Word of mouth advertising. Spreading the word. Personal recommendations. Putting in a good word. And a dozen other ways to say it… Referrals. Absolutely the best form of advertising there is. No sales pressure, no credibility problems, and very low cost of sales. Here’s 10 of easy ways to get more referrals:
Do Postcards Work? Without a doubt, yes! Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association). Mail is invited into the home like no other advertising medium. 98% of consumers bring in their mail on the day it’s delivered.* Mail gets your marketing […]
Obtaining a Permanent Position in the Mind of Your Clients You worked hard to get your existing clients on board with you. You spent money on promotion to get them in for the first time, ran special promotions and pushed people into the door to get your business going.