How a little bit of foresight, planning and research can save you thousands in marketing and make you tens of thousands in profits!
Did you know that just a couple of hours invested in market research can make the difference between mediocre marketing and marketing that soars?
That’s right! You asked for it and here it is: Market Research 101.
In case you missed out on our recent marketing survey let me fill you in. The number one question from you, our small business owner clients, is “How can I do market research and plan more effective marketing?”
So put on your seat belt because we’re about to take a rocket ride and learn the most basic, the most fundamental, market research methods that any and all business owner should undertake before spending money on promotion. This is the very essence of marketing (as opposed to just promotion) and most definitely the life blood of targeted marketing. [Read more…]