Let me be blunt. There is a whole lot of snake oil being sold on the subject of Search Engine Optimization (SEO). There are many reputable web marketing companies selling SEO but there are also many snake oil salesman in the industry —or rather on the fringes of the industry.
There is no denying that web marketing is a vital part of any marketing strategy today and definitely for the future. To ignore it can cost your business sales, especially if prospects decide to “investigate” you or your products online and don’t find you.
I want to take a few minutes to educate and help you navigate through this somewhat controversial subject. This is worthwhile so that you may make smart decisions about your web marketing that result in good response and genuine benefits in the form of increased sales. [Read more…]