Having a website for your business is a common occurrence these days. Having a website that drives traffic and coverts visitors to customers is another story.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
Marketing with postcards has long been – and continues to be – one of the most popular and successful ways to build your business for a lifetime of profitability. In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website; and thus it represents the pinnacle of mixed marketing strategies by combining the proven powers of print with the new-age convenience of the web. [Read more…]
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. [Read more…]
By now, most businesses are aware that having links back to their main website helps with their search engine ranking, but you may be unaware that having your business listed or mentioned by other sites – even without a link – can be just as important.
These are called citations: mentions of your business name [Read more…]
Join Barry Coziahr, president of RESPONSE! Targeted Marketing, as he discusses text marketing the right way.
Connie Houlihan, of Houlihan Fence, talks to Barry about text marketing, and how it can keep your business at the forefront of your customers minds. If done correctly, text marketing can be a pleasant and personal way for you to connect with your customer base.
Connie gives tips on how to use text marketing right, how to ensure it isn’t annoying or spam and how to use it to drive customers to your website.
Barry shares his top tips to craft attention-grabbing headlines.
Join Barry Coziahr, president of RESPONSE! Targeted Marketing, as he discusses how to use YouTube videos for marketing.
Barry and James the Movie Man discuss the power of video content and how it can enhance your brand and conversions. James runs the St. Louis Black Film Festival and the St. Louis Classic Black Film Festival, has had his own TV show and has had success in the broadcast television industry and shares some insights as to why video works so well.
James mentions a Sundance Film Festival breakout film filmed on an iPhone 5S plus gives a tip on using public domain music “to keep it legal.”
Barry discusses video facts to show the marketing potential of YouTube:
- 1.8 Million words is worth 1 minute of video
- 90% of online shoppers find video helpful in buying decisions
- A real estate company reported 403% more inquiries for real estate listings with video
- Including video in email reduced unsubscribes by 75%
- You have 10 seconds to grab the attention of a viewer
- 15 sec or shorter are shared 37% more often than those between 30-60 seconds
- 45% of internet users view at least one video per month
Join Barry Coziahr, president of RESPONSE! Targeted Marketing, as he discusses using Facebook ads to the max.
Barry meets with John Notgrass from Notgrass History, about his recent use of Facebook advertising to get over 1000 conversions per month on less than $250. Barry also recommends a classic advertising text, Scientific Advertising, that every budding marketer should read and mentions a video summary of the book on YouTube.
Barry and John discuss some of their favorite authors on Facebook Marketing including Amy Porterfield, Michael Hyatt and Perry Marshall.
Join Barry Coziahr, president of RESPONSE! Targeted Marketing, on the latest episode of his weekly podcast in which he discusses how to be found first on Google search results.
Michael Max, acupuncturist and podcaster at YKClinic.com, shares his knowledge on Search Engine Optimization. Barry and Michael discuss adopting the viewpoint of your customer, and considering what problem they are trying to solve and how your business can help them. Barry also shares tips on using Google+ to improve your SEO.
Michael discusses the importance of including the business address and contact info on every page, recommending these be placed in the footer. He talks about the importance of recognizing, “not everybody is your client”.
Barry talks about true understanding of a subject means one can explain it to laymen simply. They talk about not using industry wording if readers won’t understand it, or defining terms being used and both talk about the book, Thank You Economy, by Gary Vanderchuck
Barry mentions local events listed on SocialMediaSTL.com
Join Barry Coziahr, president of RESPONSE! Targeted Marketing, as he discusses blogging for business.
Barry converses with Bonnie Frank of thewomeninbiz.com to talk about growing your business with blogging. Barry shares his formula for the ideal blog post.
Bonnie discusses how she developed products to sell, including events like the Ladyblogger Blogging Conference, plus reports such as her How to Get Over 1000 Twitter Followers in 10 Days. She shares her top tips for succeeding with blogging.
Barry shares the dirt on what the most popular blog posts have in common and talks about his seminars and upcoming webinars schedule.