Do Postcards Work?
Without a doubt, yes! Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association).
- Mail is invited into the home like no other advertising medium. 98% of consumers bring in their mail on the day it’s delivered.*
- Mail gets your marketing message into the hands of your target audience fast. 77% of consumers sort through their mail immediately.*
- Mail reaches the person who manages household finances. 81% of people who sort out mail also review financial documents.*
Why Postcards Specifically?
Postcards have two major advantage. Price — color postcards are very affordable and the post office has special postcard rates. Second, the message is instantly delivered to the consumer when he goes through his mail. He does not need to open it to read it — the message is right there in his hand.
Our company believes in postcards so strongly we spend the majority of our advertising budget on our postcard campaigns.