When talking to small business owners the subject of how much marketing frequently arises. As a small business owner myself I have one answer for this. The right answer: enough to generate more leads than your business can comfortably handle.
That may or may not be the answer you expected but, nevertheless, let me explain. Firstly, your sales sets the pace and rate of expansion for your business. The amount of sales your business generates determines how many staff it can employ, how much stock it can carry, how much income you receive. So clearly the pace and rate of the business is determined by [Read more…]