Having a website for your business is a common occurrence these days. Having a website that drives traffic and coverts visitors to customers is another story.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
Marketing with postcards has long been – and continues to be – one of the most popular and successful ways to build your business for a lifetime of profitability. In fact, postcard marketing has even emerged as one of the single best ways to bring highly targeted buyers to your website; and thus it represents the pinnacle of mixed marketing strategies by combining the proven powers of print with the new-age convenience of the web. [Read more…]
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. [Read more…]
By now, most businesses are aware that having links back to their main website helps with their search engine ranking, but you may be unaware that having your business listed or mentioned by other sites – even without a link – can be just as important.
These are called citations: mentions of your business name [Read more…]
For many small businesses, coming down from a Holiday craze can seem like you’re going into slow motion compared to the giant leap in activity during November and December. If you’re experiencing a post-Holiday slump, you’re not the only one.
Don’t stop your efforts from 2013 now; let them roll right into January for a fantastic start to the New Year. Pushing through the end of the year with vigor will set your business up for great success in 2014. The key to keeping a steady stream of new business and revenue is promotion. Whether you’re ending the year way above your quotas or far under, the best plan for you is promotion. Promote to prevent another month under quota, or promote to ensure that you will continue to thrive. [Read more…]
Exciting new services to boost your online marketing strategies!
Our 101 Social Media & Email Marketing hands-on training courses are getting a makeover for the New Year. You gave us your feedback and we listened! In addition to our 101 courses, we will be adding 30 in-depth training sessions on specific topics within Facebook, LinkedIn, and Email Marketing. [Read more…]
When talking to small business owners the subject of how much marketing frequently arises. As a small business owner myself I have one answer for this. The right answer: enough to generate more leads than your business can comfortably handle.
That may or may not be the answer you expected but, nevertheless, let me explain. Firstly, your sales sets the pace and rate of expansion for your business. The amount of sales your business generates determines how many staff it can employ, how much stock it can carry, how much income you receive. So clearly the pace and rate of the business is determined by [Read more…]
See JoyfulChanges.net, recently completed for Joy Jones of Joyful Changes, a personal trainer and health coach located in St. Louis, Missouri.
Joy wanted a freshened up website that allowed her to easily manage the website herself and provide a platform upon which we could expand her website. This Standard Website is built in WordPress for improved content management designed with clean and bright scheme.
See TSCustomDecks, recently completed for TS Custom Decks, a decking company located in Rochester, Minnesota.
TS Custom Decks wanted a freshened up website that allowed the client to manage their website themselves easily. This Standard Website is built in WordPress for improved content management designed with clean, simple lines for a professional look.