Barry Coziahr, Owner and President
Marketing Basics, a Blog by Barry Coziahr
The RESPONSE! Targeted Marketing Story
With many years of sales and marketing experience under his belt, Barry Coziahr started a market research business. He soon evolved the company, originally known as RESPONSE! Targeted Marketing Research, into a full service marketing firm aimed at assisting small business owners and entrepreneurs who didn’t have either the marketing knowledge, or the marketing facilities and capabilities to use the research effectively. So was born RESPONSE! Targeted Marketing, a full service marketing-on-demand firm that provides copywriting, design and web marketing professionals under one roof, allowing an unprecedented level of marketing collaboration for the small business professional, at prices that are often better than “trying to do it in-house”. The RESPONSE! marketing team take pride in delivering superior services and products.
Using postcard marketing campaigns to drive in new leads, newsletters to retain existing clientele and to encourage word-of-mouth and creating a strong web presence, along with a variety of other branding and marketing services, is a successful marketing model for contractors, tax professionals, chiropractors, dentists, and many other entrepreneurs and small business owners. RESPONSE! provides these services and, best of all, integrates them together seamlessly to create a professional, polished marketing campaign. In addition, Barry utilizes the RESPONSE! marketing budget to employ the promotion methods that the business provides to ensure the desired results are achieved: responses. In other words, he puts his money where his mouth is.
Barry, whose sales and marketing experience started at a very young age under his father’s guidance, has built his business model on a foundation of excellent customer service and personal attention. “The small business owner works hard to create his business, and I believe that he should be able to get personal attention and sound advice on how to correctly invest his marketing dollars to get the maximum return. It is for this reason I require our consulting and marketing team to continuously stay abreast of marketing basics and trends in order that they provide informed marketing advice to our clients.”
Contact our Director of Public Relations for more information at (314) 720-2705.
Recent News Coverage and Press Releases
This month we are very proud to have our team lead by our very own hero and company president, Barry Coziahr. In addition to tirelessly touring the St. Louis metro and educatiing businesses and professionals on marketing in this digital age, Barry puts significant volunteer time into a character education program with the purpose of lowering crime. He […]
“Direct Mail scores the highest ROI (Return On Investment) for Business To Consumer Customer Contact and Retention…” says Steve Olenski, named Top 100 Social Media Influencer (#41). Read Forbes article here… That’s right, direct mail still scores number 1 for dollar for dollar than any other Business to Consumer marketing. That’s why Postcard Campaigns and […]
Read about RESPONSE! in the Small Business Monthly
This past month RESPONSE! won the Top 20 Under 20 Award from the Small Business Monthly and was subsequently covered in the monthly publication this past week.
RESPONSE! Targeted Marketing has just been selected by the Small Business Monthly as a Saint Louis TOP 20 BUSINESS with Under 20 Staff.
It’s Official, Wall Street Journal Reports Small Businesses Lose Income After Cancelling Direct Mail Programs
Web and email marketing are certainly vital in today’s market. But one should be very cautious of stopping direct mail campaigns, or even worse, fail to employ direct mail at all.
Business owners braved the St. Louis Fall weather yesterday to attend RESPONSE!’s Grand Opening at the new Clayton administrative offices. A great time was had by all. In fact, although the event officially ended at 5:30 the last guest left the offices at 8 pm.